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How To Stand Out And Be Sought Out - With Judy Hoberman

succeed through speaking tom bailey Oct 29, 2021

Tom Bailey, founder of Succeed Through Speaking, interviews Judy Hoberman.

Judy Hoberman is President of Judy Hoberman and Associates, a company focused on empowering professional women. She is an award-winning, international speaker, best-selling author, trainer and leading authority on women in leadership. With over 3 decades in business, she combines wisdom and humor with her behavior shaping insights impacting audiences of thousands as well as small groups and individuals through her 1:1 executive coaching and mentoring and she is often described as “transformational.” Men and women lead, sell, manage and recruit differently and Judy is the master at improving performance and company culture empowering both genders to better support each other's successes in more productive ways.
Judy also works with companies supporting their diversity and women’s initiatives in the areas of leadership, recruiting, training, coaching, mentoring and retention
She was a TEDx speaker talking about pre-judging people. She is the author of four books, including “Selling in a Skirt” and “Walking on the Glass Floor.” She offers a training program that concentrates on women in leadership and the men who champion them, with emphasis on redefining culture.
Judy’s mission…to help one woman a day by following an important philosophy- "Women Want To Be Treated Equally...Not Identically"®

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Tom Bailey  00:07

Hello and welcome to succeed through speaking the place for experts and entrepreneurs who want high value ideas to boost business results. Hello, I'm Tom Bailey. And in today's episode, I'll be getting to know Judy Overman, who is an award winning international speaker, best selling author, trainer and the leading authority on women in leadership. So Judy Hello, and a very warm welcome to today's episode.

Judy Hoberman  00:42

Thank you so much. I'm so excited to be here. I love our conversations.

Tom Bailey  00:46

Me too. Just out of interest for the audience. whereabouts are you in the world right

Judy Hoberman  00:50

now? Right now I'm in Dallas, Texas, Dallas, Texas.

Tom Bailey  00:53

Fantastic. Thank you so much for sharing. And I just wanted to share a little bit more about you before we did get started. So judy is the president of Judy Hoberman and Associates, a company focused on empowering professional women. She has been a TEDx speaker, and is the author of four books, including selling in a skirt and walking on the glass floor. Our mission is to help one woman a day by following an important philosophy. Women want to be treated equally not identically. I love it. And the title for today's episode is how to stand out and be sought out. And judy is going to show us how to do that in just seven minutes. So good luck question of one today is who is your target audience or ideal client.

Judy Hoberman 01:40

So my ideal clients are women in leadership and women in sales. And it can it's not really a an age bracket, it's really more of you know, the career that they've chosen. I do want to just add a side note that I do not discourage men, because I really believe that men are champions for women. So that's the other half of it 

Tom Bailey  01:59

Excellent, thank you. And when your clients typically come towards you, what would you say is normally the biggest challenge that

Judy Hoberman 02:05

they face, one of the biggest things is standing out whether you're standing out in the sea of sameness for sales, or standing out and not being one of the boys in leadership. And so it's hard. It's also speaking up and time management and confidence at all lumps into that one piece about standing out.

Tom Bailey  02:20

But yeah, it makes complete sense. And I guess for those people that are unable to stand out for whatever reason, what impacts might have on either them or their business?

Judy Hoberman 02:29

Well, they're missed opportunities. Because if you're not standing out, whether you're doing it on your own, or you're having somebody that's an advocate for you, you're missing opportunities, whether it's for new clients, or whether it's for building relationships, or a new promotion, or whatever it may be, you're missing those opportunities. So we have to learn how to do this without feeling, you know, without feeling inauthentic, and just being you because that's really what you want to do is you want to be you.

Tom Bailey  02:53

Absolutely and and that missed opportunity or leaving opportunities on the table can also lead to frustration, which isn't a good place to be in business. Totally. And the next question for me then is what would you say as what is one piece of valuable advice that you might give to somebody to help them solve this problem.

Judy Hoberman 03:11

But I do believe that being intentional is one of the biggest things that we can do for ourselves, whether you have to ask for what you want, what you feel you deserve, be intentional, whether it's starting a new position, or you're you're in negotiating a raise, be intentional with that. And when you are intentional, you're also being present, because there's nothing better than being present in front of somebody where you can actually look at them in the eyes, even though we're doing things virtually. You still get to see people I mean, look, we're we're miles and miles and 1000s of miles apart yet we're right here with each other. So when you're president, you're showing somebody that you're interested in them not interesting to them.

Tom Bailey  03:46

Yeah, President and I think you mentioned as well, setting that intention, that's always a great idea before you go into any meeting or sales opportunities, what is the intention you want to get out correctly? Absolutely. Thank you. And what then is one valuable resource that you can share with people to help them maybe get started on this journey?

Judy Hoberman 04:07

So, you know, there is a resource that I ordinarily give to my clients, and I call it you know, do you have what it takes? And it's really how you outline who you are, what you're looking to do? And what are the expectations? And so do you have what it takes and most of us do, some of us push it down, because we don't believe we really should be showing that you know, women are always taught don't brag don't glow. And the truth of the matter is that if you don't talk about yourself, nobody else is going to it's not like when we were little my mom would say to me, if you have to tell somebody, you're wonderful, then you're not. Well, I get that. And I understand that. I'm not talking about bragging, I'm talking about do you have what it takes. And so it's a great resource, and it's going to be something that I'm going to send off to you as well as a special report.

Tom Bailey  04:48

Excellent. Thank you. And once I've received that what it is I'll put that report into the show notes as a link where people can just click that download it and get started. So question for yourself, then obviously, you've been We've been in business and you know, you've worked in different industries. So what would you say is one of your greatest either key learnings or mistakes or failures that you've made either in life or in business? And what did you learn from

Judy Hoberman 05:10

it? I think one of my greatest learning, which I don't really want to call it a failure, because it wasn't a failure, I decided to go into the corporate arena, which I had never done before is always 100%. commission based, I was a salesperson, I was an agency manager, I had three agencies of my own, and I decided to take this leap into being corporate. And while getting paid on a regular basis was really lovely. Being in a toxic environment is not. And so my biggest mistake and learning lesson was I lasted too long, I stayed too long. And when I decided to leave, it was jumping without a parachute, and building it on the way down. And so my learning lesson was don't wait so long. And when you know, it's not right, don't stay because it's not going to get any better. And it really, it took a lot out of me, I was physically getting ill. And until my kids said to me, you're gonna end up in the hospital. So can we just can we call it a day? And so it was very difficult. But what I did,

Tom Bailey  06:07

yeah, can sound when you've got mortgages to pay any bills, you know, that that monthly salary income is, is great. And it's very difficult to move away from as an entrepreneur. So yeah, totally, maybe start, maybe start creating on the side a little bit before you do make that leap as well if you need to.

Judy Hoberman 06:24

That's one way of doing the other thing I did was what because I got paid every other week that I got paid, I earmarked it investment into my business. I had no idea what my businesses were going to be, but I didn't, I didn't present them as much, you know, because I knew that I was I was leaving, they just wouldn't take my rent my resignation. So yeah, that worked out. 

Tom Bailey  06:42

They were they were they're almost helping you launch your business by having that money set aside each week. So yeah, that's a great way to look at it. And your last question for me today is what is the one question that I should have asked you today that will also bring some great value to our audience?

Judy Hoberman 06:56

So it's a question that I learned. And it's a question when you ask this question, it opens up a very different direction in the relationship. And every time I ask it, most people will say, Oh, no one's ever asked me that before. So the question is, what do you still want to accomplish? And it's, it's a totally different kind of questions. So you probably don't want to ask it because it does lead into a lot of chatter.

Tom Bailey  07:18

Yeah, yeah. What do you still want to accomplish? What do you have to do you have something you still want to accomplish. I still

Judy Hoberman 07:23

want to get my message out to more and more women and make sure that we can work together to move the needle in women in leadership, because if you hear the statistics there, there are more men named john than there are women as CEOs. Yeah, that's kind of difficult. So I just want to I want to continue what I'm doing because I love what I'm doing. I want to do more of it. And I just want to help others and work together to move the needle.

Tom Bailey  07:47

Excellent. It's a great mission, and adding lots of value in the world. And Judy, only thank you so much again for coming along today and sharing such great value with our audience too. 

Judy Hoberman  07:56

Well, thank you so much for having me.