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How To Stop Waiting & Execute Your "Someday When" Project Now - With Kristin Swanson

May 11, 2021

Tom Bailey, Founder Of Succeed Through Speaking, Interviews Kristin Swanson

Kristin helps Thought Leaders execute their “someday when” procrastinated projects with ease. As a breast cancer survivor & Coaches Institute trained Coach, Kristin has learned the importance of getting out your own way and taking action.

Why you've got to check out Kristin's episode:

- Learn how Kristin helps thought leaders that are putting off their someday when project. And how she eventually lunched her someday when project after surviving breast cancer.

- "Someday projects" are the things that are going to make the biggest difference to their business that they are putting off until someday when they have the time.

- Understand how we procrastinate and how it ultimately comes down to fear even though it comes in the form of resistance, excuses or lack of time.

- Know what impact this will have on your business i.e. inconsistent revenue, less revenue or in the worst case your business declining.

- Build your compound effect of daily action on your procrastinated "someday when" project and learn the effect this will have on shifting your momentum in the right direction.

- Get access to Kristin's Make It Happen planner

Resources / Links


Tom Bailey: Hello and welcome to the Flow And Grow Expert Interviews. The place for experts and entrepreneurs who want high value ideas to boost business results.

Hello, I'm Tom Bailey. And I'm honored today to be joined by Kristin Swanson, who is a coaches Institute trained coach. So, Kristin, hello, and a very warm welcome to today's episode.

Kristin Swanson: Hi. Thanks for having me.

Tom Bailey: Thanks for being here. And whereabouts are you in the world right now?

Kristin Swanson:  I am in Seattle, Washington.

Tom Bailey: Incredible. Thank you. And let me know, just dive into the subject of Kristin in more detail. So, Kristin helps thought leaders execute their someday when procrastinating projects with ease and as a breast cancer survivor knows the importance of getting out of your own way and taking action. The title for today's episode is How To Stop Waiting And Execute Your Someday When Projects Now, and Kristin is going to show us how to do that in seven minutes.

So, question number one for you today is who are your ideal clients?

Kristin Swanson: Yeah. So, my ideal clients are mostly thought leaders and they are people who are putting off their someday when projects. So, what that means is someday when I have more time, what I really want to be doing is starting a podcast or someday when my kids are grown, I want to launch a business or create an online course or move from. One-on-one coaching to group coaching because of what I find is they put off the things that are really going to make the biggest difference in their business. So, it's thought leaders and entrepreneurs who have something that is kind of out there in their someday land.

Tom Bailey: Got it. And I'm sure there's lots of different reasons why people put these things off, but is that, is there a biggest challenge these people typically face.

Kristin Swanson: Yeah, I think they all, it all boils down to resistance, which underneath that I believe is fear. And so that, that comes in all shapes and sizes and it actually doesn't look like resistance. It looks like, Oh, my plate is too full. I've got too many client meetings. I've got back to back calls.

I have to take my kids here and there. And I've got a super busy calendar. So, a lot of times the obstacle seems to be time. And really when you get below the surface, a lot of times it's resistance and fear.

Tom Bailey: It might be fear of judgment, actually, fear of success, potentially fear of scale. Yeah. Lots of different reasons why we fear things.

Okay, great. And, and having this fear, what impact does that normally have on either them or their business?

Kristin Swanson: Yeah. So, what I find typically is that then they put that thing off that I believe is like the thing they were actually meant to do. And so, they're putting that off. And what that results in is things like inconsistent revenue or not meeting your revenue goals and conversions.

You're not living up to the full potential that you could be in once you go after that thing. Things flow easier. And a lot of times that does mean increased revenue or like just consistent revenue and things feeling easier. So sometimes it also results in less time devoted because you're not like spinning your wheels and whatnot.

Tom Bailey: Great. And, and I guess even if it doesn't work out exactly as planned, you're probably going to learn a lot along the way anyway, and implement the results in the next big action. Yes. So, given that, what is one valuable piece of advice that you might give to somebody to really help them solve that problem?

Kristin Swanson: So what I would say is to every time, like every morning ask yourself, what's the one thing that I'm resisting and take action on that. Like first thing in the morning, before you open your email, before you go to your first meeting and it doesn't need to be a big task, but just 15 minutes of the day on those things that you're resisting and you would be amazed at the compound effect and how that just opens up opportunities to flow in to.

Tom Bailey: Yeah, great. And sometimes we only spend 15 minutes, but we then find ourselves spending two hours on that task because we've got into flow. Yeah, exactly. You just got to start sometimes. Haven't you? Yeah. Great. And I'm sure you've got a ton of great content. So do you have any valuable, free resources that you could share with people to help them solve this problem?

Kristin Swanson: Yeah on my website, There is a make it happen, planner that you can download for free. And it's just a really good way to jump. Start your project and get clear on what those next steps are and how you can fit those small actions into an already full busy calendar.

Tom Bailey: Nice, thank you. I'll put that link below this episode, so people could just click that dive in and download that planner. Great so slightly off topic now. And what would you say is the greatest failure that you've ever made over in life or business? And what did you learn from it?

Kristin Swanson: I think my greatest failure is my own someday one project, which was my business that I put off for eight years.

So, after I, yeah, after I caught my coach training, I was a business coach for about a year. And it was also like during the recession and my husband and I were both self-employed and we had young kids. And so, I turned one of my biggest clients into a part-time job. And just didn't leave that for eight years and really put it off and put it off.

And then, you know, life gets in the way, like I said, like these obstacles really do seem real. So, then I was diagnosed with breast cancer and it wasn't until all of that treatment was over and I was just ready to like, not wait anymore that like kicked me into gear. So, my lesson is don't wait until something like that happens to kick you into taking action and just, why not start now?

Tom Bailey: Let's get started. Exactly. You know, what are we going to regret not doing if we look back on our lives and let's just do that right now. That's fantastic. And the last question for me today is what is one question that I should have asked you that will also give great value to our audience?

Kristin Swanson: Yeah, I think the question is how would I know if I have a someday when project and my answer is just like getting quiet and listening to your intuition. And is there just something that's like a niggling in the back of your mind? Oh, but really, really want to be doing is this, and it almost feels like a whisper. So, my advice is to like really get quiet because sometimes the inner critic is a little bit louder than this whisper, but see if there's something that comes to mind that you would be doing, if you knew you couldn't fail.

Tom Bailey: I love that. Yeah. Take the time, you know, carve the time out of your day and, you know, have some silence, listen, relaxing and really lean into that intuition. Yeah. Great. So, Kristin thank you so much again for your time today. I really can't wait to get this episode out there into the world. I really appreciate you joining us today.

Kristin Swanson: Thank you. Thanks for having me.