How To Speak with Confidence And Sell with Authority - With Jane M PowersAug 25, 2021
Tom Bailey, founder of Succeed Through Speaking, interviews Jane M Powers.
Using her straightforward, big-hearted style, Jane M Powers guides thousands to Speak with Confidence and Sell with Authority. With decades of successful speaking, training, and coaching, and real-life experience founding and running three multi-million dollar businesses, Jane appreciates that success is truly about the power of your CORE message.
With over 30 years of sales success as a Corporate Executive and Entrepreneur, she brings you everything you need to ensure a competitive edge in the marketplace.
Jane has been changing the way people authentically sell and how to move people into action to expand great success, leave a legacy, and most of all - make a difference.
Why you've got to check out Jane's episode:
- Learn how Jane helps entrepreneurs and business owners to help them speak with confidence and sell with authority, and to connect, capture and close their ideal audience.
- Why Jane thinks that as an entrepreneur, every time you open your mouth you should be making money.
- Discover the challenge most entrepreneurs have when it comes to articulating what you do. And when you do explain what you do you need to 'Position Me', 'Position Them', & 'Position Your Invitation'
- Why any funnel will not work for your business if you do not nail your INTROmercial (elevator pitch) and how critical your message is as a business owner.
- How AI can help you create your INTROmercial and how you can create yours in under 3.5 minutes (see link below).
Resources / Links
Tom Bailey: Hello and welcome to Succeed Through Speaking the place for experts and entrepreneurs who want high value ideas to boost business results.
Hello, I'm Tom Bailey. And in today's episode, I'll be getting to know Jane Powers. Who's an award-winning international speaker and sales trainer, as well as a best-selling author. So, Jane, hello and a very warm welcome to today's episode.
Jane M Powers: Hello. I always want to come on with an accent because people make more money with accents. I really believe that. So, thank you for having me.
Tom Bailey: Oh, awesome. Thank you. And talking about accents whereabouts are you based right now?
Jane M Powers: I am in Arizona, but I'm originally from Chicago. So, if you hear a little bit of the accent, that's the best it goes. I get a little Chicago every once in a while.
Tom Bailey: Oh, awesome. Thank you. Well, I'm in Birmingham in the UK and I've got very strong Midlands accents. I don't worry about it at all. So, I want to share a little bit more about you before we do get started. So, with decades of successful speaking training and coaching experiences, as well as having founded three multimillion dollar businesses, Jane guides, thousands of her clients to speak with competence and sell it with authoritarians and brings everything that you need to ensure a competitive edge in the marketplace. The title for today's episode is How To Speak With Confidence And Sell With Authority. And Jane's going to show us how to do that in just seven minutes. So, question number one today is who are your ideal clients?
Jane M Powers: Let me tell you I will do it in less than seven seconds. So, people buckle up and be ready to go because in 17.5 seconds, I should. Turn off this episode right now, but I should have you leaning in. So I am Jane Powers, entrepreneurs and business owners hire me to speak with confidence and sell with authority because most are boring, confusing, and inconsistent, and they can't articulate their message clearly enough and leaving money on the table. So, I help them connect, capture, and close their ideal audience. Bottom line. Every time you open your mouth, you should make money. So that is my famous like world renown. I start that rumor world renowned intro mercial. So what the best way to move yourself into success is ditch your elevator pitch. It's old fashioned. Nobody. If you're saying I help people are thinking, oh, that's so sweet. Forget about. People hire me. And that's what you want to do. That, that is like the most epic thing I can tell you. And I'll give you more, but yes. So, continue with your questions.
Tom Bailey: Fantastic. I'm leaning in already. So, when you think of your ideal clients, what would you say is the biggest challenge that they typically face?
Jane M Powers: They, don't know how to say what they do. And they, most of them are telling us how they do it. We don't care how you do it. We don't care if there's four features, there's seven calls. There's eight, you know, Partridge in a pear tree. We don't care about that. What people need to understand three points, and I'm going to tell you position me. So, they need to understand you're the best in the industry. They need to know you are the best for them. So, the first thing you have to do is write down every job you've had and every problem you've seen. Position me. I'm awesome. I've created three multi-million dollar businesses. I was top producer, top 3% real estate. I've turned profits around 240% in 11 months. What can you do? What does that all mean? That means I know exactly what I'm doing. I've been a professional speaker over 30 years, positioned them is your next step. Write down every pain that your ideal client has, because if you're not poking the bruise, people aren't going to move. I'm not going to move in this seat unless my butt gets numb, then I'm going to be like, Ooh, I'm uncomfortable. Make them uncomfortable. Don't make them bleed. So, position me, position them and then position your invitation. That's it. But most people are out there giving dissertations. And when you're done, they're going. Do you know what they do? I have no idea what they do.
Tom Bailey: Yeah. That's all so important. And so that's clearly a big challenge for people. And I guess if people aren't able to articulate what they do and who for, and how what impacts will that have on their results as a business owner?
Jane M Powers: Yeah. And everybody wants to build a funnel, right? Everybody's like, Ooh, can you build me up? A funnel is simply a flow chart. They go from this point to this point, to the next point, and then they buy. But in absence of a message that is clear enough and precise enough, you've got an empty funnel. You've got no sales leads, you've got confusion. And you have people buying from your competitors that are saying exactly what they do. So, if you don't clearly articulate. It doesn't matter how pretty your website is done that matter of your image consultant has done a great job. It, your message will fall flat.
Tom Bailey: Yeah. Well, you've already given lots of advice so far, but let's say if somebody just want to put this into practice or into place, what's the first thing that they should do to get.
Jane M Powers: Well, I mean, obviously contact me now, truly, if you are interested in an intro mercial and it's not an infomercial it's intro mercial go to intro mercial impact.com and you can get five intro Mercials we've gone AI. So AI does it, but then. I was telling Tom I'm a control freak. I will look at the infomercial to make sure it's polished up and goes out in, in the standard that I expect.
So, I would say. Start to understand what you do and stop looking at what everybody else does. I have a lot of people that will, will follow me, and I hear them out in the world going speak with authority and sell with confidence. I'm like it feels so familiar to me and it doesn't work for them. So being original, being unique and intro mercial gives you unique impact on the world. And then you move into a talk that talk has seven key components. You've got to have those. There's so many things that people go out and teach teaching. Doesn't sell. I, after I'm done speaking, I don't want someone to feel comfortable and relieved. I want people to be curious. I want people to take action, whether it's with me or someone else, you've got to compel people to move otherwise. You're just teaching it doesn't draw a business.
Tom Bailey: No, in fact, fantastic. So go to intro commercial impact.com. I'll put that link into the show notes as well. So, people could click on that and they can get started on that international right away. And so obviously you've been through lots of journeys throughout your life as a businessman coach, entrepreneur, author expert. So, what would you say is one of your greatest either mistakes or failures that you've made either in life or business and what did you learn?
Jane M Powers: Oh, I would tell him, yeah, I've been around the block probably 20 times. I've been an entrepreneur for over 25 years in real estate in investing. I'll tell you the biggest thing. And I, and I preach this to anyone that will listen, do not put someone's authority above your own. Yeah. And I even say that to my clients, my clients pay me and they forget. That they are the master of their business. They forget they are the highest of their authority of their decisions. I have spent hundreds of thousands of dollars investing in someone else's experience and authority dismissing my own and, and really looking to the gurus to solve my problems.
And I tend to be a bit of a rebel. I know in seven minutes, 10 minutes, we can't tell that, but I am. And if everybody's going left, I'm going right. Why? Just because everybody's going left. I don't want to follow the sheep. Everybody becomes a sheep in a program. I am accustomed designer of my business. You have to be as well. So it ends up most people, they pay their heart, their soul, their money, and end up with nothing. If you give away your authority, you give away your profits, your dignity, and the validation of who you are.
Tom Bailey: Fantastic. What a valuable lesson that you've learned and just shared with our audience as well. Okay. So, the next question, and the last question from me is what is the one question that I should have asked you that will also bring some great value to our audience?
Jane M Powers: So, I always love interviews where I always, I always want to do an interview where it's a, got your question where people go, oh my God, did he really just ask her that? So, I don't even have my own gotcha question. But I guess the one thing I would love to, to finish with is the fact that you must find your voice in your voices, your power in your power. You can do anything in absence of expressing your truth authentically. You are going to fall off. I mean, and people will do fine.
People will do fine in business. You can be a copycat, you can run around and follow all the gurus. You'll do fine when I stopped following everyone else in the industry. That's when I made the millions. And I'm going to tell you find what's important to you. I made the millions, got to the top of the heap and went, is that all there? Is it. Wasn't that exciting people and running a million dollar multi-million dollar business. It takes. And it's consistent. So what I recommend is find your voice, find your power and decide what the heck you want to do with it. And then live off the fat of the land. Like live off the proceeds that you made and just enjoy life. Don't make this so complicated. There's a new paradigm right now. Post COVID there's a new paradigm. Do business differently. Don't do it like the rest. Don't chase one client after another authentically, stand in your power and make a difference in them. I love it.
Tom Bailey: Do business differently. Thank you so much, Jane. I really appreciate you coming along and sharing such great value with us.
Jane M Powers: You bet.