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How To Leverage Your Podcast - With Lyndsay Phillips

Sep 10, 2021

Tom Bailey, founder of Succeed Through Speaking, interviews Lyndsay Phillips.

Lyndsay Phillips, is the CEO and Captain of Smooth Sailing Business Growth. She is your content marketing strategic partner, a serial entrepreneur and also proud owner of Smooth Business Podcasting & Real Estate Investors Marketing.

She LOVES helping entrepreneurs build their authority and increase visibility through the power of podcasting with her full service podcasting and content marketing services.

Why you've got to check out Lyndsay's episode:

- Discover how Lyndsay typically helps entrepreneurs, small business owners, authors, speakers and coaches who are looking to get their business on the online space.

- Learn the number one biggest challenge for her clients which is all about visibility, why you don't want to be the best kept secret and how you can raise your profile and increase your exposure.

- Understand how to get you and your business in front of more eyeballs and the importance of personal branding, lead generation and conversion.

- The one valuable piece of advice for anybody looking to achieve success in this space and how podcasting is the driving force behind business growth for her clients.

- How to get access to Lyndsay's guide on how to promote your podcast, leverage it further and get it in front of more eyeballs and how this can increase your business and personal visibility.

- Listen to the end to find out how to leverage your podcast content to the fullest.

Resources / Links


Tom Bailey: Hello, and welcome to Succeed Through Speaking the place for experts and entrepreneurs who want high value ideas to boost business results.

Hello, I'm Tom Bailey. And in today's episode, our be getting to know Lindsay Phillips, who is the CEO and captain of smooth sailing business growth. And is your content marketing strategic partner, a serial entrepreneur, and also the proud owner of smooth business podcasting and real estate investor marketing. So, Lindsay, hello and a very warm welcome to today's episode.

Lyndsay Phillips: Hey, how are ya? Happy to be here.

Tom Bailey: I'm good. Thank you so much for coming along. I really appreciate it. And just out of interest, whereabouts are you in the world?

Lyndsay Phillips: I am just north of Toronto in Ontario, Canada.

Tom Bailey: Awesome. Thank you so much. And I just want to share a little bit more about you before we do get started. So, Lindsay loves helping entrepreneurs build their authority and increase visibility through the power of podcasting with her full-service podcasting and content marketing services, the title for today's episode is How To Leverage Your Podcast. And Lindsay is going to show us how to do that in just seven minutes. So, no pressure at all. Right. And question number one today is who are your ideal clients?

Lyndsay Phillips: Yeah, my ideal clients are, or typically entrepreneurs small business owners, but that are getting their business on the online space. So, a lot of authors, speakers, coaches of different varieties and real estate investors as well that are also helping other people invest in real life.

Tom Bailey: Excellent. And when you think of all of these categories of clients, what would you say is the number one biggest challenge that they all face?

Lyndsay Phillips: Everyone wants to boost their authority status so that they are seen as the go-to expert and visibility. I mean, if you're not seen then you're like the best kept secret in town and, and no one will work with you because they don't know where to find you.

Tom Bailey: Yeah. Nobody wants to be the best kept secret. If you are feeling like that, what impact does that normally have on your chances of success?

Lyndsay Phillips: I just find that it's frustrating. Right. You know, you want to make a difference in the world. But you don't know how to get that reach or how to get in front of more eyeballs. Cause really it's like attracting leads your ideal clients and then converting. And once you are able to attract numbers, and make sure that they're your ideal client, then the chance of you converting and getting new customers is a lot higher. So, and same with like having that level of authority is that it's easier to, for your ideal clients to say yes, because they see your value right off the cuff. So, it's like you're, you're cutting to the chase.

Tom Bailey: Got it. Completely makes sense to me. And what would you say is one valuable piece of advice that you might give somebody who's looking to get started on or moving into this space?

Lyndsay Phillips: I would say podcasting is like the one-stop shop, so to speak, right? Whether you're hosting, whether you're guesting, whether you have a joint podcasts, either which way it boosts your authority, people automatically see you in a different light. And if you are guesting, or even when you're hosting, you're just seen as an expert in your industry and like an influencer and a leader. And then also like you share it, right? Like I will be sharing this podcast. You will be sharing the podcast. So, you're, you're naturally increasing your exposure exponentially and that's half the battle is that visibility, the exposure and you being an expert. So, podcasting just gets all of that in so much faster.

Tom Bailey: Excellent. And I guess one of the sideline benefits is some great content that you can use as well.

Lyndsay Phillips: Absolutely. Yeah, cause that's part of the problem too, right? Oh my God. What am I going to write about? What am I going to do a video on, what am I going to do for social? So, it's like a triple win. You go, you have so much good golden nuggets and content that it just makes that marketing piece so much easier.

Tom Bailey: Great. I love it. And the next question for me today is what is one valuable resource that you can share with people to help them get stuck?

Lyndsay Phillips: Well, we, if you go to you will see a guide on how to promote your podcast. Again, whether you're guesting or hosting so that you can leverage it further and get in front of more eyeballs. If you're doing a podcast and you're not sharing it, and you're not using that content to the fullest, then you're not going to get that level of authority and visibility that you're so crazy.

Tom Bailey: Yeah, absolutely. And I'll just read that out against that / succeed. And what we'll do is I'll post that into the show notes so people can click that and they can dive right in and download that guide. Okay. So, question for yourself then Lindsay is what would you say is one of the greatest either mistakes, failures, or learnings that you made either in life or business? And what did you learn from it?

Lyndsay Phillips: Honestly, I think one of the biggest things that held me back was fear. It's like, I was petrified of doing videos, petrified of doing a podcast. Putting myself out there. I knew I needed it to like attract more clients. But it's like, you get the bit of that imposter syndrome, right? Who do I really have enough stuff to share? And you just have to, like, as my coach said, like, you got to suck it up and just do it. And it's scary at first. And it'll kind of be a little rough the first couple, but once you get rolling, you get the knockoff. And you just have to like do it anyways.

Tom Bailey: Yeah. I understand that. And fear normally shows up as, you know, what if questions, so what if it goes wrong? What if I embarrass myself? What if people don't want to listen? But you know, what, if you don't do this, you know, what you to do to complete reframe would really help.

Lyndsay Phillips: Do it. Anyway, as I always say.

Tom Bailey: Feel the fear and do it anyway. I think there's a book isn't that I know. Right. And the last question for me today is what is the one question that I should have asked you that also brings some great value to our audience?

Lyndsay Phillips: I would say, you know, what does leveraging your podcast mean? And I would say that just making sure that you're sharing it to all of the directories, you know, Stitcher and Google play, make sure that you're sharing it on all social media platforms. You can take little nuggets of information and make quote graphics. You can put it in. I GTV email yours. Put it in LinkedIn articles. There's so many different ways that you can reuse, recycle and share that information. Just make sure that you're squeezing the lemon and every bit of goodness out of it.

Tom Bailey: And I guess that may well feel a little bit overwhelming for some people. So, I guess, is this something that they can get some help with?

Lyndsay Phillips: Yeah, absolutely. If they go to, there's a ton of great resources and I've got articles on like just how to leverage it, how to use it, how to share it and how to make it work for you.

Tom Bailey: Excellent. I really appreciate that. So, Lindsay, that's all for me. So, thanks again for your time today. Thanks for sharing your expertise with our audience. Thanks again.

Lyndsay Phillips: Thanks.