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How To Leverage Psycholinguistic To Become Unstoppable! - With Sara Gilbert

Jul 06, 2021

Tom Bailey, founder of Succeed Through Speaking, interviews Sara Gilbert.

Sara Gilbert is a Business strategist and Mindset coach

Recipient of "Most Innovative Woman in Business Development Strategy" and "Best International Business Consultant in Canada" at the "Influential Businesswoman Awards". Sara holds a Bachelor of Commerce degree from the John Molson School of Business at Concordia University, majoring in Marketing, and double certification in personal and professional coaching in neurolinguistic programming (NLP). Sara has earned the titles of Financial Management Advisor (FMA), Fellow of CSI (FCSI), and Certified International Wealth Manager (CIWM).

She is also a member of the Forbes Coaches Council, the Canadian Association of Professional Speakers (CAPS) and sits on the Harvard Business Review Advisory Council.

Sara's mission is to positively impact the lives of her clients so that they, in turn, can positively impact the world in their own way.

Why you've got to check out Sara's episode:

- Discover how Sara helps professionals and experts who are now entrepreneurs typically selling advice to their clients.

- Learn the biggest challenge that Sara's typical clients typically face. They normally cite the issues are in the doing elements of the business, but really they are in the being i.e. your mindset.

- Understand the impact the wrong or a limited mindset and beliefs will have on your business, and how this often leads to entrepreneurs jumping from strategy to strategy without the correct implementation.

- Learn the one piece of advice that Sara gives her clients and how important it is to focus on the story you are telling yourself.

- Get access to Sara's micro programme on psycholinguistics so that you can understand the language patterns that you use.

Resources / Links


Tom Bailey: Hello and welcome to Succeed Through Speaking the place for experts and entrepreneurs who want high value ideas to boost business results.

I'm Tom Bailey. And in today's episode, I'll get to know Sara Gilbert, who is a business strategist and mindset coach, and is on a mission to positively impact the lives of our clients so that they in turn can possibly impact the world in their own way. So, Sara, hello, and a very warm welcome to today's session.

Sara Gilbert: Well, thank you so much for the invitation talk.

Tom Bailey: I really appreciate you. And whereabouts are you in the world right now?

Sara Gilbert: I'm in Canada. I'm actually in Montreal.

Tom Bailey: Oh fantastic. Thank you so much. I'm just gonna share a little bit more about you before we do get started. So, Sarah was the recipient of the most innovative woman in business development strategy and best international business consultant in Canada and the influential business women. She's also a member of the Forbes coaches council, the Canadian association of professional speakers and sits on the Harvard business review advisory council. The title for today's episode is How To Leverage Psycholinguistic To Become Unstoppable and Sara is going to show us how to do that in just seven minutes. So, question number one today is who are your ideal clients?

Sara Gilbert: My ideal client is really professionals who are now entrepreneurs. So, expert people who have an expertise and they actually sell what they sell is advice to their clients. So, it doesn't really matter if you're selling a coaching advice or financial services advice. When you're selling an intangible, you are the exact person I love working.

Tom Bailey: Perfect. I love that. And what would you say is the biggest challenge that they typically face?

Sara Gilbert: Well, a lot of them talk about, you know, what, I want to get more clients or I want to be prudent, more productive. And a lot of the challenges that are being worded is on industry doing aspect of the business. But the reality is it's actually in the being it's all in our mindset. So yes, entrepreneurs in their business development strategies and bringing more efficiency business, but fundamentally where the issue is, is in the mindset. It's on our belief. We don't have business problems, personal situations that we bring into our business concept.

Tom Bailey: Okay. So, let's imagine as a business owner, they've got amazing strategies, amazing marketing, but they just don't have the right mindset. What impact would that have on them or their business?

Sara Gilbert: Well, and it's, I love the, thank you so much for the question, because that is exactly why I became also a mindset coach, because you can have the best strategy, but if your mindset and your beliefs aren't aligned with where you actually want to go, you're not going to do anything with the strategy. Are you going to do half of it? Part of it, you're not going to give it everything you've got or you'll just find another coach or another program under the book. Hoping that that is the miracle solution.

Tom Bailey: Understood. And that's, I guess why some of us entrepreneurs end up bouncing from idea to idea, to strategy, to strategy, looking for the perfect silver bullet.

Sara Gilbert: And they often say, you know, like I'm a party pooper with my clients. I'm like, we're not going to work on 15 different initiatives, we are going to work on three that are really going to make a difference. And we're really going to see at the root of what's stopping you from taking action from doing. And it all goes into our beliefs. It all goes into our mindset.

Tom Bailey: Yep. Okay. Makes complete sense to me. And so thinking of this and what is the one piece of advice that you might give to somebody to help them start working on their mindset in the road?

Sara Gilbert: The best advice that I give and I really take away hope people take away with this and start paying attention to what's the story I'm telling you. Because when we ask people what they believe in, what their beliefs, they're going to tell you, the beliefs that they would like to have, or that they, that they have, or they're empowering beliefs, but rarely will they tell you their limiting beliefs and the way that some limiting beliefs show up is how we talk, how we talk to ourselves and how we talk to others. So, start asking yourself, what's a story that I'm telling you. About this business, about this idea about this action that I could do should do. It would be nice to do. Why am I not taking action and pay attention or the story that comes with it?

Tom Bailey: Yeah. Yeah. Understood. So, if anybody's listening to this and they think that they need help in this area, what's the what's one resource or piece of information that you can share with people to help them get stuck.

Sara Gilbert: Awesome. We are currently working on a micro program on psycho linguistics. So, understanding language models that you use. So, it's a 12 week program where every week for 12 weeks, I'll give you words and structure of sentences to use or not use, and that would really help impact how you talk to others and how you also talk to yourself to change behavior.

Tom Bailey: Powerful stuff. Thank you so much. And I know, and your website is So, I'll put that link into the show notes here so people can find that resource. Excellent. No problem at all. And next question’s about yourself. And that is, what would you say is one of your greatest either, you know, mistakes or failures that you've made either in life or business and what did you learn?

Sara Gilbert: I would say it's probably running from one training, one accreditation, one diploma after another, and always thinking that that's going to be held that's the knowledge that I was missing. That's the key that I was missing and running from coach to coach, to book, to book, to program, to program.

Because in the end, you can have all the letters of designation behind your name, but if you don't get it up here, your business won't go to the next level. So, it took me a while and many degrees later to figure that part out.

Tom Bailey: Yeah. And a lot of money. I'm sure as well. Thank you so much. And the last question for me today is what is the one question that I should have asked you that will also bring some great value to our audience?

Sara Gilbert: I think it's also to understanding what's the role of beliefs in our behavior.

Tom Bailey: Yeah. Okay. What, what is the role of beliefs then?

Sara Gilbert: It's all about, again, like the beliefs that we have, we don't realize. So, yes, we have psycholinguistic, which has all the language. And what's really interesting is when you listen to somebody talk the words they use, how they structure their sentences, even the tense of the verbs that they use, you know, exactly their belief system. So, start paying attention to the story you're telling yourself and the beliefs that you have around that.

Tom Bailey: Great piece of advice to end on. Thank you so much again for your time. I really appreciate you coming along and sharing such great value.

Sara Gilbert: Thank you so much.