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How To Help Focus On What You Do Best - With Tristan Wright

Sep 28, 2021

Tom Bailey, founder of Succeed Through Speaking, interviews Tristan Wright.

Tristan Wright is the CEO and Founder of Evolve to Grow and is also the original Business Sherpa.

He began Evolve to Grow in 2017 with a clear intent to do better. He wants to give business owners time and freedom, enabling it to happen right now. His mission is simple, He wants himself and his team to act as your Sherpa as they scale your business mountain together.

Evolve to Grow is about arming you with the knowledge and skill to confidently separate yourself from your business. As a business owner, it’s the only way to relax and enjoy the life you’ve built for yourself.

Why you've got to check out Tristan's episode:

- Discover how Tristen works with service based business owners who provide a high value offer between 4 and 5 figures in value.

- How these business owners sometimes struggle to let go of the work and continue to act as a technician rather than a leader.

- And why this typically leads to burnout every 100 days or so which leads to a business owner questioning why they are doing the work, stopping enjoying it or dropping the ball for a customer.

- Why you need to let go earlier. The sooner you can delegate and empower your team, the sooner you will be able to take the time to think bigger picture which will then allow you to grow.

- How to get access to Tristen's guide which gives you the 10 simple principles you need to grow your perfect business.

Resources / Links


Tom Bailey: Hello and welcome to Succeed Through Speaking the place for experts and entrepreneurs who want high value ideas to boost business results.

Hello, I'm Tom Bailey. In this episode I'll be getting to know Tristan Wright, who is the CEO and founder of Evolve To Grow. He launched in 2017 with a clear intent to do better. So Tristan, hello, and a very warm welcome to today's episode.  

Tristan Wright: Thank you very much for having me.

Tom Bailey: Thanks for being here and just to out of interest, whereabouts are you in the world right now?

Tristan Wright: Probably about, I dunno, 12, 14 hours ahead of you guys in Melbourne Australia.

Tom Bailey: Awesome. Thanks again. And I just want to share a little bit more about you before we do get started. So, Tristan launched Evolve To Grow, to give business owners time and freedom, arming them with the knowledge and skill to completely separate themselves from their business. The title for today's episode is How To Help Focus On What You Do Best. And Tristan's going to show us how to do that in just seven minutes. So, question number one

Tristan Wright: I’ll do my best anyway.

Tom Bailey: Yeah, exactly. No pressure at all, Question number one today is who are your ideal clients?

Tristan Wright: So, put simply we work with a service-based business owners that provide a high value offer. So not a transactional offer, but something four or five figures.

Tom Bailey: Got it. Perfect. Very concise. And what would you say is typically the biggest challenge that they face in their business?

Tristan Wright: Still being a technician. So, and what I mean by that is. Still delivering the work and struggling to let go and allow their team to do the work. And because of that, they're holding themselves back and working long hours and not having time for anything.

Tom Bailey: It makes complete sense. And I guess when they're still being that technician, they're still focusing in the business. What impact can that have on either them or the business?

Tristan Wright: The easiest one to like the easiest way that it appears is burnout. So, every hundred days or so you'll become burnt out or you'll get over it. And you start questioning, so why are you, why am I still doing this kind of thing? And you stop enjoying it and you drop the ball, you deliver poor quality service and, or it's taking longer to deliver.

Tom Bailey: Yeah. Completely makes sense. So, I guess if anyone's listening to this episode and they're feeling like they're either facing burnout or they're feeling like they might be able to get some help from you, what's the one piece of advice that you can give them to really help him solve this problem.

Tristan Wright: Don't be afraid to take action and let go earlier rather than later, delegate to die rather than next to. Because the sooner that you delegate or the sooner that you empower your team, the more, the sooner that you're going to have time to be able to think bigger picture, which will allow you to grow.

Tom Bailey: Yeah, absolutely. It makes complete sense to me. And for those people that do want to take the step to take action, to grow, what is one valuable resource that you might be able to share with them to help them solve this problem and move.

Tristan Wright: So, I've got a PDF, I've got an ebook, it's called the 10 simple principles to grow the perfect business. And it literally walks through this process of how to, to work out what your vision is, work out what the, where it is you want to get to in business in life, and then how to reverse engineer a roadmap to be able to get there sooner rather than later. So do it in, in the correct order in layman's terms, basically.

Tom Bailey: Incredible. And it's that first step vision then? Did you say,

Tristan Wright: So the most important thing is aligning your personal vision with your business vision and understanding how the business is going to benefit you personally. So, a lot of people get into business to do it, to do a job kind of thing, but they don't actually. Understand how the business is going to be used as a tool to benefit them. So, you've got to go to work at out how it's actually going to benefit me. I can travel whenever I want, or I can stop work at three o'clock and it's not going to impact impact the business.

Tom Bailey: Yeah, brilliant and creating that alignment like you said. And what I'll do is I'll post the link to this resource in the notes. If anybody wants that, now it is for SAS resource hashtag hero. And again, I'll post that link in the show notes, people click on that and they can dive right in.

Tristan Wright: Perfect.

Tom Bailey: Thanks again, just another question then I aim specifically at yourself today is what would you say is one of your greatest either learnings, mistakes or failures you've made either in life or in business and what did you learn from it?

Tristan Wright: So, credit's learning greatest mistake. All in one was with my previous business. When I was so arrogant, I didn't think I needed help. I thought I could keep growing my business. And, and I was being successful. And then all of a sudden, within the six month window, I was 200 grand in debt going from running a multi six figure profitable business. As in profiting multi-six figures to being 200 grand in debt. So, my biggest learning and my biggest mistake was not getting support and not getting advice from others and trying to reinvent. We don't need to reinvent the wheel. Other people who've already been there, done that, get the support from them. That's going to shortcut all of your success. Absolutely.

Tom Bailey: Some great advice. And I guess I learned the hard way or the expensive way in your case.

Tristan Wright: Yeah.

Tom Bailey: And thanks for sharing that. And the last question from me today is what is the one question that I should have asked that will also bring some great value to our audience today.

Tristan Wright: What is the next right thing? That I should be working on right now, as in, I, as in you, what is the next right thing that we should be working on right now? Yeah. Do you know what that is? Well, I'll just explain first. What I mean by that is we often focus on the squeaky wheel. What, what is, what is most noisy at the moment? That's not necessarily the next right thing. It's not going to be the most valuable thing. It's not going to give you the most impact in your business. To me, the next right thing is launching my group coaching program because that's going to free up my time and allow me to impact more people and help more, more people. And that's where I'm putting all of my energy into.

Tom Bailey: Yeah. Excellent. And it's place. It's not fixing up things that's broken. It's actually looking forward. How do I try and leverage my time and create something that'll help me. Yeah. Have those impacts. That's it. Fantastic. Well, thanks again for your time today. I really appreciate you coming along and sharing such great value with our audience.

Tristan Wright: My pleasure, Tom, have a great afternoon.