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How To Be Emotionally Resilient - With Ruth Kudzi

Apr 10, 2021

Tom Bailey, Founder of Succeed Through Speaking, Interviews Ruth Kudzi

Ruth Kudzi runs Kudzi Coach Academy training new coaches and existing coaches to develop their skills alongside working with experienced coaches to help them up-level in their businesses and lives.

Why you've got to check out Ruth's episode:

- This is for professionals who have been in their jobs for a while and want to do something different and re-train. And for existing business owners who want to level-up and scale their coaching businesses

- Understand how to level-up your skills and the importance of building your marketing capability as a business owner

- Discover the importance of mindset when it comes to stepping up to being a CEO and why you need to be ok with being in discomfort

- Learn why 95% of new business owners don't break through their own self-imposed glass ceiling when it comes to revenue generation

- Understand where to go for support and how critical having the right mentor and coach is in achieving your results

Resources / Links

Download the Free Coaching Toolkit here -


Tom Bailey: Hello and welcome to the flow and grow expert interviews. The place for experts and entrepreneurs who want high value ideas to boost business results.

Hello, Tom Bailey, founder of Succeed Through Speaking. And in this episode, I'm joined today by Ruth Kudzi, who runs Kudzi Coach Academy. So, Ruth hello, and a very warm welcome to today's episode.

Ruth Kudzi: Hello, thank you very much for having me.

Tom Bailey: No problem at all. Whereabouts in the world are you right now?

Ruth Kudzi: I'm in Southeast London.

Tom Bailey: Okay. Great. Thank you. And before we get into today's question, let's just take a quick look at what you do. So, as I mentioned before, Ruth runs Kudzi Coach Academy, and she trains both new coaches and existing coaches to develop their skills and also spends time working with experienced coaches to help them level up in both their business and in their lives. The title for today's episode is how to be emotionally resilient. And Ruth is going to show us how to do that in just seven minutes. So very first question is who are your ideal clients?

Ruth Kudzi: So, my ideal clients, I've got two different, two different sorts. They are, they are either professionals who have been in their job for a while and they want to do something different and retrain.

So, they can be from all backgrounds, education, accountancy, marketing, police officers boxers. I get a whole range of people there or they’re existing business owners, and they want to, they've been in business probably for three, four, five years, and they really want to up level their skills as coaching, or they want to scale their base.

Tom Bailey: Great. And let's take a look at those people that want to get into coaching or, or new coaches. What is typically the biggest challenge that they face?

Ruth Kudzi: There's so many different places they can train. So, looking at looking at why they can train and then really understanding the marketing aspect, because you've got the two things. Being a great coach and being a great marketer. And you need to have both of them together if you want to build a successful business.

Tom Bailey: Of course. And then if we take a look on the other side at the experienced coaches that want to level up, what is typically the biggest challenge that they face?

Ruth Kudzi: It's mindset. I actually think it's, it's about, it's about them really stepping up to be the CEO and, and that means that they're managing a team. It means that they are, they're making significant decisions. And I think for many people it is, it's about getting into that discomfort and being okay with being in discomfort sometimes.

Tom Bailey: Great. Thank you very much. And, and let's stick with the theme of the experienced coaches, just, just for a second. This thing around discomfort and mindset, what impact does it have on their business? If they don't get this right.

Ruth Kudzi: If they don't get it right, they're going to stay where they are because there is that level that you have to go. And there's a really interesting stat that 95%, I think it's 95%, 98 of, of women who solved their own businesses. And I'm sure it's similar with men don't ever earn as much as they did in that, in the highest salary when they were employed. So, it's a massive mindset thing, but if, if they don't actually break through it, they're going to stay at a particular level.

So, they're creating their own glass ceiling in their head.

Tom Bailey: Understood. And so, if somebody is stuck in that position right now, what is one valuable piece of advice that you might give them to really help them move past that, that point in their lives?

Ruth Kudzi: I would say to them to really consider. Like, first of all, to make sense of actually, I might've been earning this as a salary, but I'm earning, this is a revenue.

So, I need to really work. If I want to be in to that place. I need to earn it as a salary, which means I need to get more, but getting some support to identify what, what is going on with their beliefs. Because usually, you know, it's not about them not knowing what to do, right. It's about them working out the thoughts that they've got in their head, those beliefs that are limiting them stepping forward.

So, it's like sometimes a lot of my clients not being there too can feel like they know how to get over that. But for some reason, yeah, the mind and the body aren't working together. So, starting to unpick all of that. Right. Okay. So, what do I need to do next? How do I need to challenge the way that I think who do I know who's actually done this?

I mean, that is one of the most powerful things that we can do is to work with people who are that bit in front of us, who can therefore help show us the way.

Tom Bailey: Yeah, and it doesn't need to be somebody like you say, at the very top of the mountain, the guru, and it can just be the guide. That's a couple of steps in front of you that can hold your hand and bring you on that journey.

Ruth Kudzi: A hundred percent.

Tom Bailey: And, and we've spoken before obviously, and you mentioned that you've got a free resource that coaches can get hold of and how would they get hold of that?

Ruth Kudzi: So, they can just hop on over to and the resources that it's a coaching tool kit. So, it gives you lots and lots of different tools and techniques that you can use with your clients.

Tom Bailey: Excellent. And what I'll do as well is I'll post the link to underneath this episode. So, people can just click that, jump in and download that free coaching toolkit. Great. So just to change the topic slightly for a second, more focused on yourself and your journey, what would you say is the greatest failure or even mistake that you've made along your way and what impact or what did you learn from that?

Ruth Kudzi: I think it was comparing myself to others. So, I was doing things that I believed I had to do because I saw other people around me doing them. And it meant that I didn't really move forward because it wasn't feeling aligned and it wasn't based on me. So, for example, when I started coaching, someone said to me, don't show your qualifications and experience because it will put people off. So, I didn't. But actually, the right people, the people that are interested in working with me are interested in that path. So, I think it was, it was more about that mindset thing as well about looking at others rather than learning to trust yourself. And that meant that I invested money, which probably, yeah, it was a great learning experience, but probably I could've got a better return investing elsewhere and I took action that really wasn't the right action for me.

Tom Bailey: Yeah. Yeah. And, and that investing in yourself is the best investment you make, as long as you invest it in the right place with the right client. Yeah. Great. And, and finally from me, and although it's always asked this question to give you an opportunity to explore the areas, but what is one question that I should have asked you that will also give great value to our audience today?

Ruth Kudzi: I think, what do you do when things go wrong? I think the measure of an entrepreneur is how you respond to failure and how you respond to things that don't go right. And we've, I've had this in my business this week and it's, it's about being able to. Take a step back. See the learning look at. Okay. So, you're like, okay, what can I do short term, what can I do long term?

And just being able to really be flexible because it's never a failure. It's always, everything is fixable. And sometimes it may be difficult to fix it, but everything is fixable. So, if I'm ever talking to entrepreneurs, I want to know how they respond to things that don't work, because that is much, you know, there's so much more in the past and then when, how they respond to things that do work.

Tom Bailey: Right. And is this the term emotionally resilient that we speak about?

Ruth Kudzi: Yes. That is all about emotional resilience.

Tom Bailey: Yeah. Great. And that's a great way to really sum up this interview because that is such a powerful skill to have, especially now during this time we're going through so much change in, in all industries.

So, Ruth, thank you so much again for your time today. It's a great message that you're sharing. And like I said, at a time when we need it the most, so really appreciate you joining I'm sure. We'll get to speak again very soon.

Ruth Kudzi: Thank you so much.