The Power of Communicating in Business

By March 12, 2017 Communication

Would it be going too far to say communication can make or break a business? We don’t think so. Good communication is the backbone of a strong business, where everyone understands their role. Indeed, good communication can also strengthen the relationship the business has with its customers and clients.

In contrast, bad or poor communication can ruin working relationships. Jobs fail to get done on time (or at all) because of poor communication. Customers feel forgotten and neglected by the same token.

So we can see how important it is to communicate properly when it comes to our businesses. It is also important to realise that communication consists of two very important things – the yin and yang of the situation, if you will. These are:


One would arguably say listening is even more important than speaking, since much can be learned from simply staying quiet and listening to what the other person (or people) in the conversation is saying. Of course, conversing isn’t restricted to speaking face to face or on the phone. Communication exists in many other forms as well.

Modern communication methods

Most businesses correspond with employees and customers via email, letter and even via instant messaging services. But whatever methods you use to communicate, you must focus on why you are communicating. It is a powerful technique to be sure, but only if you know how to do it.

Getting things done

Let’s look at some examples that illustrate just how powerful communication is. Let’s suppose you are meeting an underperforming employee for their annual appraisal. You know what you need to say and you have notes written down to that effect. However the meeting could go two very different ways depending on how effective the communication is between the two of you.

If you listen to their reasons for their performance, you may find solutions that will lead to a better performance over time. They’ll feel more positive and be more likely to improve their performance – all thanks to good communication during the meeting. However if you simply express your disappointment and don’t give them a chance to tell you why they have performed as they have, you can expect more of the same – or worse.

Communication has a significant effect when it comes to sales too. This holds true when it comes to sales literature, conversations regarding sales and even connecting with the sales department regarding their efforts. The people who handle sales might think they are doing really well. You may look at the figures and think otherwise. But unless you communicate as such, they won’t know that.

In truth, the better you become at effective communication in every respect, the easier it will be to achieve more with your business. It takes time to learn good communication skills, but these skills are worth learning. And remember, they apply in every area of your business too. The more you understand them, the better your business will perform.

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